Business organizations that are trying to automate their core business processes generally need two main software solutions to carry the things smoothly – CRM integration with ERP. While ERP helps in connecting financial and operational systems of organizations to a central database, CRM helps manage how customers interact with an organization.
ERP & CRM serve as vital data repositories. Both also touch on multiple departments and are sometimes even built on the same platform. However, most often the software is often bought separately and integrated with each other where needed.
This blog will help you identify the key characteristics of both CRM & ERP, how they work together and whether a business really needs ERP CRM integration.
Why CRM is Integrated with ERP
When companies decide to undergo a digital transformation, they are actually planning to gain efficiencies in critical business processes as well as high level of visibility into those processes. It is of utmost importance for companies to have total visibility of these processes as many of them are the fundamental backbone of how an enterprise is operating.
Integrating enterprise resource planning (ERP) with customer relationship management (CRM) software gives great control and visibility when they function as a cohesive unit. It’s why ERP and CRM integration catches the interest of many IT professionals, business managers, and executive-level stakeholders.
Benefits of ERP CRM Integration:
According to experts, incorrect handling of customer information leads to loss of trust and customer dissatisfaction. Thus, it is very important that you bridge this gap between sale and purchase while building reliable customer relationships. Benefits of ERP CRM integration can bring tremendous potential to any business. Some of these benefits are discussed below.
ERP & CRM integration gives you a complete view of your customer’s activity in all the domains from accounting to finance, sales, and support. It is actually the main benefit of ERP CRM integration. It also provides a good view into your customer base, so that you can efficiently track your customer-preferences, loyalty and profitably. You can devise better strategies in the future after getting the complete picture by identifying cross-selling and up-selling opportunities with your customers.
Proper Storage of Information:
ERP & CRM systems store duplicate customer data. And, the problem occurs when both the systems record data in both the platforms individually. This can in turn increase the chances of the team having incorrect information about customers and their purchases.
Benefits of CRM and ERP integration reduce the chances of data duplicity. Your business organization starts getting real-time, up to date, and accurate storage of information resulting in better data-driven processes and results.
Being able to improve the connection between the workforce of your organization will enable you to enjoy the benefits of higher productivity and efficiency. Your team would be capable of giving great output together as everyone would be on the same page.
Integrated CRM with ERP makes the right information available to every member of your team at any given time. Your team can share and use up-to-the-minute information after ERP and CRM integration. It improves their chances of achieving better and more effective results.
A centralized system helps in shortening crucial process cycles. Cloud-based CRMs not only make it easy to access information and update tasks from any location, but it also maximizes business opportunities.
Real-time data helps the sales and operations team deal with customer contracts efficiently. It allows them to improve contract approval processes and even achieve same day signing.
Statistics indicate that businesses spend lot of hours and money on training per employee. Having a single unified platform for both CRM and ERP can change this by easily teaching employees to handle both the systems at the same time.
Even extensive training sessions will be loved by your employees as it would be much better experience rather than learning about one piece of software. These two integrated platforms will show them how it affects other operations and departments of an organization. It also gives more access to cross-departmental approach keeping them more aware of your core business goals.
Improved Team Efficiency
ERP CRM Integration makes automating workflows and managing processes of an organization much systematic and easier. The team can work efficiently as they do not have to spend time in doing manual, tedious tasks. They can rather use that time spend on improvising crucial processes that impact your business’s bottom line. In addition to this, they can also enter transactions, change, or update information just at the touch of a button.
If you have decided to go with CRM/ERP integration for your brand, our highly trained consultants can guide you perfectly. Save your company’s time, money and labour costs. Do contact us to help you in making life easier for you and your team.
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